PERFORMANCE COACHING + COACH DEVELOPMENT

COACHING THAT Compounds.

I coach competitive athletes and teach coaches how to make better programming decisions. Built on 20 years of coaching, a master's degree in applied sport science, and 20+ first-time Games qualifiers.

Looking for free education? Join the free community →

Kyle Ruth on the competition floor at the 2026 CrossFit Games
2026 CrossFit Games
Athletes lined up on the competition floor before an event at the CrossFit Games

4 CrossFit Games podiums. 8 top-10 finishes. Every athlete coached 1-on-1.

20+ First-time Games qualifiers
4X CrossFit Games athlete
20+ Years coaching
4 Games podium finishers

MS Applied Sport Science  ·  4x CrossFit Regionals  ·  USA Masters Weightlifting American Record Holder

THREE WAYS TO LEARN.
ONE WAY TO BE COACHED.

For coaches, the work runs from free education to individual mentorship. For athletes, there is one offer: 1-on-1 coaching. Pick the lane that matches where you are.

Free learning community

RUTH PERFORMANCE LAB

Best for: seeing how I approach performance before joining a paid program.

Access: community discussions and selected education on Skool.

Support: community.

The Core Program
Ongoing coach development

PERFORMANCE COLLECTIVE

Best for: continuous development alongside serious coaches.

Access: weekly live calls, research reviews, template and progression libraries, the call archive.

Support: group access to me, every week.

Individual coach development

1-ON-1 MENTORSHIP

Best for: building your own coaching systems with me, one on one.

Access: six private calls plus full Collective access during and 90 days after.

Support: individual.

Tanner Balazas under load with two dumbbells at the 2026 CrossFit Games
FOR ATHLETES

1-ON-1 PERFORMANCE COACHING

Fully individualized coaching for competitive Functional Fitness athletes. I coach you with the same system that has produced 20+ CrossFit Games athletes, 4 podium finishers, and 8 top-10 finishes.

See how coaching works ↓
RUTH PERFORMANCE COLLECTIVE

A YEAR-ROUND Continuing Education COMMUNITY FOR REMOTE COACHES.

When you coach remotely, who do you bounce ideas off of? Who brings you new training ideas on a regular basis? Instagram gives you thirty seconds of someone else's conclusion with none of the reasoning and podcasts are just the highlights. The Collective is the professional environment that independent coaches don't get anywhere else.

LIVE COACHING

Weekly coaching call, Tuesdays 9:00-10:00am ET. Office hours Q&A, Thursdays 12:00-1:00pm ET. Recorded and searchable.

PROGRAMMING RESOURCES

The training-template vault, a progression library with 14 complete progressions at launch (one added monthly), and bi-weekly research reviews.

KNOWLEDGE + COMMUNITY

A curated, searchable archive of mentorship calls and a discussion board full of coaches who program for real athletes.

Explore the Collective
$149/month or $1,399/year Enrollment opens September 8. First call September 15.
Kyle Ruth coaching from the competition floor

"Everything covered is personalized yet easily applicable as a coach. Kyle really knows what he's talking about. He's one of the best coaches in the game."

KENNETH GROSJEAN From the mentorship the Collective grew out of
THE METHOD

EVERY PROGRAM STARTS THE SAME WAY.

Most coaching systems assess the athlete, pick a template, and write training. Performance coaching adds the steps competitive results depend on: define what the goal demands, then rank the gaps between those demands and the athlete in front of you.

01

ASSESSMENT

Establish where the athlete is right now, with testing that maps to the sport.

02

DEMANDS ANALYSIS

Use data collected directly from the sport to define what the goal requires. That analysis guides every decision that follows.

03

PRIORITIZATION

Rank the gaps between the demands and the athlete. If you try to train everything, you adapt to nothing.

04

PERIODIZATION

Build the plan that closes the gaps, sequenced backward from the target competition.

You don't need more tools. You need a clearer target.

Kyle Ruth measuring a handstand walk course before an athlete's session
FOR ATHLETES

1-ON-1 PERFORMANCE COACHING

Fully individualized coaching for competitive Functional Fitness athletes. I coach you with the same system that has produced 20+ CrossFit Games athletes, 4 podium finishers, and 8 top-10 finishes. Assessment and demands analysis make it clear where you are, what your division requires, and the map for closing the gap.

DATA-DRIVEN, NOT TEMPLATE-DRIVEN

Every session you log is reviewed against your workload, your movement exposure, and the demands of your next competition. Your training adjusts weekly based on what your results show and what your season requires.

FROM ATHLETES AND COACHES
"When it comes to exercise science... I can say with confidence there hasn't been another individual who has taught me more than Kyle. His support, education, perspective, and mindset have all made me a better athlete, but also a better coach and human being."
TANNER BALAZAS 2026 CrossFit Games team runner-up · coached 1-on-1
"I've worked with Kyle for close to 7 years, and in 15 years of CrossFit I've met no coach like him. His communication, attention to detail, and care set the standard for what it means to be a great coach. He's also been there as an athlete: he's competed at the highest levels and continues to do so. My only regret is not starting with him sooner."
TYLER TOSUNIAN 2026 CrossFit Games athlete · coached 1-on-1
"I now have all the back end set up to onboard clients as well as a new season planning system for my athletes. This has made my work more efficient and structured."
CHARLES CHUNG Coach · from the 1-on-1 mentorship

WHERE TO START.

COACHES

Stop solving every coaching problem by yourself. Weekly calls, research, templates, and a room full of coaches who take the work as seriously as you do.

Join Performance Collective
ATHLETES

Individualized coaching built from assessment and the demands of your division. Applications are open.

Apply for Coaching

Not ready for either? The free community on Skool →

The Film

EVERYONE ADAPTS Differently.

A weekend inside the coaching, the training, and the thinking behind both.

Kyle Ruth coaching at a training camp weekend
18 min

Filmed by Ashley Marie Visuals